1BreadCrumb Safety Data Sheet
Application Feature

Implementing a new and easily accessible SDS (Safety Data Sheet) feature for the 1BreadCrumb mobile application

Renewing the approach to accessing Safety Data Sheets to a major inconvenience to a first priority response to serious safety procedures

Client
Contract Team Client Project for 1BreadCrumb

Team Members
Claire Ridley, Stuti Sharma, Nadia Adiprasetyo

Location
Sydney NSW, Australia

Timeline
May 1st 2023 - May 24th 2023

Role
UX/UI Design (Research, Visual Design, Interaction Design, User Testing)

Tools
Figma
Figma
Google Slides
Google Sheets

OVERVIEW

1Breadcrumb was founded in Melbourne, Australia in 2020 to automate safety and compliance-related processes. It’s a startup digital platform where sub-contractors, principal contractors and tradespeople meet to simplify contractor onboarding and automate real-time data from site.

The 1Breadcrumb platform is a mobile app and web portal designed for head contractors to streamline and automate safety and compliance workflows. It is an intuitive and comprehensive solution that digitises safety and compliance administration in all construction works.

CHALLENGE

The main challenge to solve for 1Breadcrumb as a collaborative team was its backend system currently hosts SDS in a document folder are not accessible to workers using the app. This is an issue due to:

  • Working within the construction industry can be very risky and hazardous, where a serious injury could happen at any moment.

  • Safety Data Sheets (SDS) are typically kept in a folder in the builder’s site office and are hard to locate in the case of an emergency.

GOAL

The goal is to enable workers to access SDS information quickly through the existing 1Breadcrumb app. To increase active users' engagement with SDS before and during work as a first-priority response to serious safety procedures. Other important goals to keep in
mind were:

  • To understand the current behaviours and needs of those who work in construction, manufacturing or other industries that require the management of safety documentation.

  • To provide an effective solution for workers to access SDS in the shortest amount of time possible during an emergency on mobile phones.

“Our CEO has a saying, ‘to be in as many workers pockets as possible'. The Australian market doesn't prioritise this feature and SDS onsite are rarely accessed onsite. Workers should have access to the app at construction sites where the SDS is accessible”

- Yasha Lim, Product Lead and User Experience Designer at 1Breadcrumb

RESEARCH

  • As part of our market research, we delved into current statistics regarding chemical injuries onsite.

  • Among Australian industries, the construction sector emerges as the third deadliest, boasting a fatality rate approximately twice the national average.

  • It also secures the fifth position in causing serious injuries (Source: Safe Work Australia & OHS Blog).

  • On a global scale, our investigation into injury statistics, particularly chemical injuries onsite, reveals that the Australian construction industry stands as the third deadliest, with a fatality rate significantly surpassing the national average. Furthermore, it holds the fifth position concerning the incidence of severe injuries.

USER INTERVIEWS

We conducted interviews with 36 people including 3 current customers of 1Breadcrumb. Most of the people who were interviewed were site managers, carpenters, plumbers, safety managers, painters, architects and along with many more occupations.

DEFINE

After delving deeply into research on the construction industry, we have synthesized our findings. Drawing from meticulous observations, behavioural patterns, and key statements obtained through interviews, we have mapped our insights to identify trends. Here's a summary of what we discovered on our affinity board:

PERSONA CREATION

When developing our persona, we wanted to make it as realistic as possible on what the type of construction worker would do on a day to day basis. In this case through our research and persona development, we've gained insight into Matty's objective of accessing SDS documentation without having to consult the safety manager during emergencies. Connecting to the overall problem statement of Matty is in need of relevant SDS information during emergency situation. As in a typical standpoint, he must visit his supervisor's office and sift through numerous binders to find the necessary SDS. Given his daily work with chemical-heavy products, it becomes crucial for Matty to swiftly locate the appropriate SDS in case of an emergency reaction, ensuring he can promptly address and treat the issue without relying on the safety manager.

PROBLEM STATEMENT:
Matty needs to access relevant SDS information so that he knows what to do during an emergency situation.

DEVELOP

JOURNEY MAP FOR MATTY

This journey map outlines the phases Matty would navigate during an emergency, where he needs to browse through the SDS to find the appropriate procedures. This enables him to understand the necessary steps to assist his critically injured workmate. As shown on the map, Matty gets very frustrated and angry during the middle of the journey because he has to run across the site to get the SDS he needs and doesn’t know where to look because there is too much information to explore. He desperately needs first to aid measures steps as quickly as possible.

IDEATION


We initiated the ideation process by crafting How Might We statements based on the problem statement within a specified timeframe. Afterwards, we reconvened to vote on the statements that we believed resonated best with the problem at hand. Each 'How Might We' statement was allotted 8 minutes for 8 sketches, resulting in approximately 48 ideas generated collectively by the team.

DELIVERY - FINAL PROTOTYPE

UPDATED JOURNEY MAP WITH PROTOTYPE

We wanted to demonstrate to our client how our solution has made a positive impact on Matty by taking them on a journey with him once again, but this time he is using the SDS feature we have built out. This solidified our solution to our client and ended the presentation on a strong note. The resulting high-fidelity prototype that our team created received glowing feedback from our final round of usability testing and was termed as a "game changer" from one of the users, as well as from our client. Our client was pleased with the features that we prototyped, impressed with the amount of user research we had conducted to solidify our design and the way this solution would be easier to test and implement.

OUTCOME

Reflecting on this team project overall, I’ve gained several key lessons as someone who has never been involved with the construction industry. It was refreshing and yet a challenge to work for a client who wanted an application feature that we had to learn thoroughly from the ground up. The idea for the SDS feature was presented to 1Breadcrumb stakeholders and the concept has been taken into further development for its official mobile application.

  • Firstly, we learned the importance of expanding our perspective beyond our immediate audience to gain a comprehensive view of the problem space. Initially challenged by recruiting users from labour roles, we broadened our scope to include retail, defence, and mining industries, enriching our insights and proposing scalable solutions across various sectors.

  • Secondly, despite the project's brevity, we achieved tangible impacts on people's lives, epitomizing the essence of UX design by prioritizing user-centricity and simplicity.

  • Lastly, working within a remote team underscored the significance of fostering an environment conducive to open dialogue and experimentation. By cultivating inclusivity and empowerment, we harnessed the collective creativity of our team, resulting in a successful design outcome.

Credits

Roles
UX/UI Design
Ava Vlahogiannnis, Claire Ridley, Stuti Sharma,
Nadia Adiprasetyo

Materials and Resources
 Primary Images
Sourced from 1Breadcrumb