Eden Premium Sustainable Gift Box

Reinventing the future of environmentally friendly packaging design through a sustainable studio’s gift box for clients

Eden is an is a sustainable graphic design studio that shows their thanks to their clients and employees by giving them a little assorted premium gift box for working with them on their sustainable journey as a studio. Making the brand recongizable through its physically embossed logo design with the power of minialism and touch in order to use less ink matierals and recyclable hahnemuhle paper.

Client
Design Project

Location
Sydney NSW, Australia

Timeline
29th August 2023 - 28th September 2023

Role
Packaging, Branding & Identity

Tools
Adobe Illustrator, Adobe Photoshop

OVERVIEW

Eden is a sustainable graphic design studio that shows their thanks to their clients and employees by giving them a little assorted premium gift box for working with them on their sustainable journey as a studio. Named after the great French poet, Pierre de Ronsard, the Eden Rose flower, conveys the idea of paradise created by exceptional beauty.

CHALLENGE

To design a solution that raises awareness/addresses behavioural change/promotes a sustainable product or service under sustainable design decisions regarding the production of the piece that minimises environmental impact. This product will follow these fundamental principles:

• Minimising the use of larger-size print

• Avoid using an excess amount of ink

• Buy or reuse recycled materials

TARGET DEMOGRAPHIC

25 - 35 YEAR OLD MEN AND WOMEN

• People within the working class being bosses, CEOs and employees of Eden and their clients

• People who work within studios, companies, businesses and corporations both big and small

• People who work very hard in achieving their goals at work

• People who are busy on tight schedule with very little time to relax for themselves

• People who have just found a future path to their career or have been long time working professionals

• People who work cooperatively as a team, analysing on problem solving and solutions

SOLUTION

Creating premium packaging is defined as packaging for an e-commerce order that is more upscale than a traditional brown box and usually involves better quality material, colours, custom inserts or unique designs. Its design alone also serves a much more in-depth purpose of reducing the amount of material waste in graphic design produced within packaging design.

This Premium packing is a product that is premium yet sustainable on the environment, leaving the customer with a memorable experience when receiving it with the power of minimalism and the enhanced sense of textual touch through the design technique of embossing. Giving them the premium sustainable experience of packaging.

OUTCOME

This premium product’s purpose exists in order to promote to their audience that Eden is a sustainable studio, highlighting the full potential of what the future of sustainable graphic design has installed for us. This premium box represents what we can achieve by creating a memorable expereince for their audience by using using less materials, enhancing the sense of touch and using the power of minimalism. Showing the many potential possibilities sustainable design has to offer. This box is a reminder of what Eden is as a whole and something worth holding onto due to the amount of quality and care they put into their design products.

Research Links and Resources

https://www.youtube.com/watch?v=G4rrWmV50ac&t=159s&ab_channel=JamieMorinDesigns

https://www.embossplus.com/blog/print-finishing/all-about-eco-friendly-print-finishing/

https://www.indesignskills.com/inspiration/the-10-biggest-graphic-design-trends-of-2022/

https://uxdesign.cc/neumorphism-when-old-trends-are-suddenly-cool-again-431fbbd2813d

https://creativeretailpackaging.com/blog/simple-yet-impactful-sustainable-packaging-design-techniques/

https://refinepackaging.com/blog/embossing-vs-debossing/

https://www.linkedin.com/learning/print-production-embossing-foil-stamping-and-die-cutting/the-visual-impact-of-embossing

https://www.alittlesparkofjoy.com/tarot-statistics-psychic-infographics/

https://www.fooddive.com/news/premium-food-packaging-design/431517/

https://blog.catalpha.com/7-ways-to-turn-your-packaging-into-a-luxury-experience

https://mediaboom.com/news/target-audience-for-luxury-brands/

https://www.youtube.com/watch?v=SExHNtln5xg&ab_channel=MoriahRionaBranding

https://www.youtube.com/watch?v=w8jWo1pxKI0&ab_channel=MoriahRionaBranding

Credits

Roles
Packaging
Ava Vlahogiannnis

Branding & Identity
Ava Vlahogiannnis

Materials and Resources
Fonts Used
Minion Variable Concept Semibold

Primary Images
Photos of packaging taken by
Ava Vlahogiannis

Secondary images
Unplash