Brief

Koch & Co is an Australian family-owned wholesale e-commerce business specializing in floristry and giftware products, with nationwide delivery and a superstore in Auburn, Sydney.

Target Audience

Their key target audience includes professional florists, designers, and floral enthusiasts.

Problem

Goal

As part of the Design Team and working alongside the Florist and Product Management teams, my role was to photograph, mockup, edit, and upload new everyday and Christmas items to Koch & Co's e-commerce wholesale website daily. Each product image was professionally stylized to maintain design consistency and meet brand standards.

Throughout the editing process, I had to think from the customer's perspective, considering what they would want to see when purchasing a product to fit their needs. Some products required colour shifting, lighting manipulation, sizing changes, skewing, liquifying, generative fill AI, masking, removing small to big imperfections, or duplication to meet tight deadlines while upholding quality. This consistent release of new products aims to drive more traffic to the website and increase customer engagement, ensuring customers have access to a vast selection of high-quality floral supplies.

Solution

Official WEBSITE: https://www.koch.com.au/