Makeup by Mary Social Media Brand
Creating an original makeup artist brand based on a social media account to further enhance its presence and client base
Makeup by Mary is a social media account dedicated to promoting professional makeup services provided by Mary Principato. In order to expand its client base and enhance the brand’s presence, they were in need of a fresh and original logo design, as well as captivating social media posts and compelling print collateral materials
Client
Freelance Client Project
Location
Sydney NSW, Australia
Timeline
27th April 2023 - 15th June 2023
Role
Branding & Identity, Print Collateral Design, Social Media, Motion Design
Tools
Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Adobe After Effects
OVERVIEW
Makeup by Mary is a makeup-focused social media account that promotes professional makeup services offered by Mary Principato. The clients are individuals interested in having their makeup done, whether it's for an event, a date night, a photoshoot, a wedding, or any other formal occasion. Engaged with a diverse audience passionate about beauty, spanning ages from 15 to 60. While the majority of the clients are women, they also welcome men who have an interest in makeup .
CHALLENGE
The brand's primary objective is to expand its client base and broaden the exposure of Makeup By Mary to a wider audience. The goal of this project is to engage both existing and potential clients, fostering trust in the business and seizing new opportunities to compete effectively in the beauty industry. The overarching aim is to convey the idea of a welcoming, judgment-free environment that caters to individuals' desires to feel beautiful in their own skin. This project focuses on creating something fresh and original to make the makeup business easily recognizable. Utilizing Mary Principato's own images on her Instagram account, it showcases her diverse range of makeup skills and looks, establishing a strong and self-branded presence.
“Even though a majority of my audience are women I’d love to work out a way to get men more involved and open into the makeup business. Overall I would like my audience to feel more comfortable and welcomed showing their feminine side. Uploading new posts onto my account would be very effective like an animation of some sort promoting my work”
- Mary Princapato, Makeup by Mary Founder
SOLUTION
The brand required a new and original visual identity to further promote its business and reach new clients seeking makeup services. In terms of advertising, the makeup business needed a clean, elegant, and welcoming logo design to ensure easy recognition. Additionally, print collateral such as business cards, direct mail flyers, and signage were essential. Digital media played a significant role in this effort, including updating Makeup by Mary’s existing Instagram and TikTok accounts, showcasing a wide range of achievable makeup looks and featuring animated social media posts. Since a majority of their audience uses social media platforms like Instagram and TikTok, promotional posts were essential to capture their attention.
Instagram Account
Tik Tok Account
“Thank you for making this become a reality for me! I can’t wait to use these design elements for my social media page and clients. I can’t wait to see where my business will go.
I can’t thank you enough!”
- Mary Princapato, Makeup by Mary Founder
Credits
Roles
Branding & Identity
Ava Vlahogiannnis
Print Collateral
Ava Vlahogiannnis
Social Media
Ava Vlahogiannnis
Motion Design
Ava Vlahogiannnis
Materials and Resources
Fonts Used
Lust Sans Bold
Gill Sans Nova Light
Primary Images
Sourced from Makeup by Mary’s Instagram and Tiktok Account
Primary Videoes
Sourced from Makeup by Mary’s Instagram and Tiktok Account